What are the top priorities for enterprise mobile strategists?

Mobile Enterprise Adoption News.

[MEAN] Summary:

  • Top enterprise mobile strategists and I wasn’t contacted?! Tsk Tsk. Lets check with our friend google!
  • “not a quick fix” – I totally agree. This should be a round table discussion with all departments involved. With that said, dont forget the 2 pizza rule. If your groups are so big, 2 pizzas can feed them  – there is a problem. 
  • Benjamin Robins is a #mobilebiz friend and chatter.  You can join us on Thursdays at 1pm ET on Twitter by typing in #MobileBiz
  • Top 3 reasons for enterprise mobility: 1) Getting employees to even work harder, 2) Streamlining Operations and top notch 3) Customer Service.


By Jame Bourne Full Article.

The latest research from Enterprise Mobility Exchange Network, a mobility-themed meet-up group, shows that improving workforce productivity is the primary driver for companies mobilising their workforce.

Making your company fully mobilised and continuing the consumerisation of IT trend of course is not a quick fix, with various problems needing to be resolved. But for the benefits it brings then it’s definitely something to consider, according to the research.

Ensuring your employees work harder was the primary gain according to 35% of respondents. Streamlining operations (29%) and delivering best-in-breed customer service (21.3%) comprised the top three, with increased consumer engagement, cost reduction and generating additional revenue for the business also cited.

However it’s not a quick fix and the survey also accounts respondents’ biggest problems with full enterprise mobility.

Chief among them, according to 60% of those polled, was ensuring that the functionality of mobile technology meets the key requirements of the business. Integration with legacy systems (55.6%) was the next most popular choice, with BYOD (40.7%) in third.

It’s an interesting response. Regardless, it would certainly be at best risky and at worst erroneous to assume that mobiles can easily take over the role of the desktop.

Last year Benjamin Robins, the co-founder of Palador, took the “mobile only challenge” for one year, throwing away the PC, tablet, home phone, desk phone, and everything else in between.

In an interview with Forbes at the beginning of this year, Robins stated that he’d cope by doing the challenge again, but added that throwing off the PC mindset was more difficult than he anticipated.

So do tablets fit in, and if so where? The increasing prevalence of the tablet in enterprise strategy has garnered plenty of column inches in recent months, with Gartner famously proclaiming they would be the “key accelerator to mobility”.

Antenna Software mused earlier this month whether tablets would be a decent low-end investment for enterprises, concluding that the time wasn’t right just yet for widescale adoption but it wasn’t a cut-and-dried issue.

The fact that BYOD is a distant third place in terms of pain points also makes interesting reading, and potentially adds emphasis to the fact that the concept is maturing quickly.

What are the solutions, therefore? Respondents to this question were given an open-ended set of answers, with ‘mobile and enterprise security’, ‘mobile applications’, and mobile device management cited as the options most in need of investment within six months.

Perhaps surprisingly, enterprise resource management (ERP) fared pretty poorly in terms of solutions, with only 30% approximately stating they’d invest in it.

Enterprise mobility was named as the biggest “game changer” for IT executives going forward, according to a report from communications provider CommScope last month.

But which is the right mobility solution for you?


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