Let them know the Gamification Geek from Enterprise Adoption sent you! : )
Engaging Loyal Customers to Market Your Brand for You
Organizations around the world are looking for new and better ways engage with their customers, and it’s easy to see why. Engaged customers are three times more likely to recommend or advocate a product or service to a friend, and improved engagement creates business value and strategic differentiation.
New technologies are enabling marketing organizations to make a shift from transactions to engagement. Gamification in particular is creating new methods of furthering relationships, crafting longer-term engagement, creating transformational business models and playing a key role in driving customer incentive and loyalty for brands in the consumer world. Constellation believes that by 2013, more than 50 percent of all social business initiatives will include an enterprise gamification component.
This webinar lays out a case for the digital transformation that marketing organizations are going through, and provides a set of case studies showing how gamification is being adopted by leading brands to drive deeper customer engagement in areas such as:
-
Audience engagement
-
Customer loyalty
-
Customer community engagement
See ya there! Daniel DiMassa, Gamification Geek
