Adoption = (Desirability + Usability) x Security
Usability:
- Ease (Learnability, Consistency, LEAN)
- Design (MobileFirst, Clean UI, Well Thought Out Menus/Gestures)
- Experience (Social, Privacy, Speed, Efficient, Cloud, Access)
Desirability:
- Gamification (what makes the user return?)
- Personalization (can the user optimize it for their taste?)
- Current (latest content and features)
- Cost (app purchase, monthly, yearly)
Security:
- Protection (High Quality Security, Latest Encryption, Anti-Viruses, Robustness -Bugs/Crashes, Proactive Reporting Process)
- Hacks (Lost device, Open Wifi, Vulnerable Data, Poor Encryption, Exploitable)
- Threat (Natural Disasters, Backups Data/Code, Reproducible Programming)
Snip of myself being interview by Mitch Fridman (Site Monetized) about the Mobile Enterprise Adoption Formula
1. Daniel it is a pleasure to have you with us today. Please, explain briefly the idea behind your formula.
Thank you for having me. So Im “that guy” that is shaking up the mobile enterprise world. Im not sure if I should blame my electrical engineer schooling or my entrepreneurial background but I “think differently” compared to most of the industry.Therefore I came up with an Adoption Formula and a silly tagline “Without adoption, you have nothing!” Started blogging about it, and it caught the eye of Innovi Mobile’s president. Next thing you know Im leaving south beach Miami for my birth state of NJ.
2. When did you come up with the idea of starting your Formula and why?
Well mobile is going to be the hottest thing in 2013 and you can quote me on that!Then I started to think of the issues with enterprise mobility and the headaches involved. With an engineer brain and “doodler” hand, I started back forward and made flows of what factors make an app get adopted or not. Next was to read every study and report I could get my hands on. Followed by interviewing top CIOs to consumers.
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